NFL Super Bowl Branding Campaign
Partnered with the NFL and the South Florida Super Bowl Host Committee to design and implement that year's brand identity system including the logo lockup and all environmental OOH graphics throughout the region. Additionally, created the press and player village at the convention center.
Launching the Fox Network LatAm
Partnered with the Fox Network to launch Fox News, Fox Sports and Fox Kids into Latin America. Scope included Watch+Win promos for the MLB, NFL and US Open Tennis that ran on air and OOH. Additionally, created all ad and affiliate sales marketing tools which included kits, content and presentations.
Miami Centennial Celebration
To celebrate the 100th anniversary of the City of Miami, recreated the historical Royal Palm Hotel and held a gala for the residents of the city. Everything from the hotel facade, historic decor including collectable dinner ware to invites, books and even period correct dance cards were designed for the 20k guests.
Flowergrower.com Brand Launch
Partnered with Apisis Farms out of Holland to launch an online portal where small florists can order fresh cut flowers and have them in their stores in 48 hours. Started by designing them an iconic brand identity system. Using the bumble bee as its visual mark, then built out everything from shipping box packaging, website, print and ooh ad campaign. Flowergrower.com was awarded business of the year by their international trade organization and was quickly acquired by UPS.
Travel Channel Latin America Launch
Travel Channel Latin America: Partnered with Discovery Networks to launch Travel Channel through out Latin America including Brazil and the Caribbean. Launch included the creation of the on air look and feel, a full OOH campaign that was trans-created by region through-out Latin American and the Caribbean as well as all advertising and affiliate sales materials.
Samsung Latino Campaign Launch
SAMSUNG Latin America: The challenge came in two parts: to position Samsung Electronics through out Latin America as the #1 manufacturer and seller of monitors as well as successfully launch the world’s first voice activated CDMA cell phone in Latin America. The solution: The development of a comprehensive OOH campaign for both product lines that rolled out through out Latin America and Brazil. Scope included full production, casting, location art direction and post. Campaign ran in 6 countries
Rebrand + relaunch of Kalik Beer
KALIK BEER: A complete redesign, rebrand and relaunch of this famous Bahamian beer. From a new bottle, six pack and case design to a new advertising campaign that featured island locals enjoying Kalik Beer in traditional Bahamian settings and past-times.
Royal Palm Lobby Installation
Working closely with the Miami Design Preservation League and the developers of the Royal Palm Hotel, captured the illustrious history of the Royal Palm Hotel and the major part it played in the art deco movement along South Beach's Collins Avenue.