UA's House of Innovation: Super Bowl
To launch Under Armour's latest advancement in footwear, Speedform Apollo, we transformed Grand Central Station into the Under Armour House of Innovation during the Super Bowl in NYC using projection mapping, transparent LED, and augmented reality, we created a one of kind brand experience for Under Armour.
Nissan Rogue One Press: LA Autoshow
To reveal the limited edition Nissan Rogue One vehicle at the Los Angeles Auto Show, created an immersive 180 degree cinematic and special effects experience.
Scion @ the LA Auto Show
Standing out in an overcrowded automotive space, and reaching the notoriously distracted millennial demographic are big challenges. To overcome this, we created the world’s first Instagram-powered vending machine. Visitors who posted an image to their personal Instagram accounts with a designated hashtag triggered the image to appear immediately on the vending machine, and a gift to drop into the reward bin below. From there, the images and tweets were projected onto onto a massive LED wall.
Mini Rooftop @ NY Fashion Week
With a goal of connecting with NYC fashionistas and hipsters, created a rooftop experience for MINI in SoHo during Fashion Week. Open to the public during the day, we offered up the space to the community for yoga classes, poetry readings, fashion shows and children's crafting classes. At night, many of the world's top fashion publications utilized the space for their Fashion Week party.
VW Golf Press Event NYC
To re-introduce the VW Golf, we wanted to "re-invent" the auto show press reveal. With the use of projection mapping we did just that. Creating all custom content to elevate the Golf's historic and cultural significance, we brought attendees through all of the models over the decades with a first of it's kind, cinematic reveal.
Motorola @ CES
How do you cut thru the noise and clutter at CES? By creating a 360 degree cinematic experience for Motorola where attendees physically passed through to gain access to the many innovative technology showcases. The Motorola experience was voted as the most innovated experience at CES for its mix of technology and tactile materials to create a one of a kind experience for Motorola.
Fiat Gallery Soho NYC
To celebrate Fiat's re-entry into the US market, created a pop up "gallery" experience in SoHo during the NYC auto show. The experience was opened to the public as well was used to host press events and dealer meetings through out the two weeks.
DewTour Road Show
Continuing on with Mountain Dew's tradition of being the drink of a generation of extreme sport fanatics, created the Dew Underground experience where fans could meet all of their favorite X Games athletes, listen to bands, buy gear and of course, pick up a can of Dew.
EA @ E3
E3, like CES, continues to become more and more of a challenge to "gain the attention of attendees". So what we created was an extreme take over approach where any of the many title brands of EA could create a dramatic experience at any given moment by taking over every monitor and screen in the 150 x 200 foot space. This extreme take over stunt stopped attendees in their tracks.