UA's House of Innovation: Super Bowl

UA's House of Innovation: Super Bowl

To launch Under Armour's latest advancement in footwear, Speedform Apollo, we transformed Grand Central Station into the Under Armour House of Innovation during the Super Bowl in NYC using projection mapping, transparent LED, and augmented reality, we created a one of kind brand experience for Under Armour.

Nissan Rogue One Press: LA Autoshow

Nissan Rogue One Press: LA Autoshow

To reveal the limited edition Nissan Rogue One vehicle at the Los Angeles Auto Show, created an immersive 180 degree cinematic and special effects experience.

Scion @ the LA Auto Show

Scion @ the LA Auto Show

Standing out in an overcrowded automotive space, and reaching the notoriously distracted millennial demographic are big challenges. To overcome this, we created the world’s first Instagram-powered vending machine. Visitors who posted an image to their personal Instagram accounts with a designated hashtag triggered the image to appear immediately on the vending machine, and a gift to drop into the reward bin below. From there, the images and tweets were projected onto onto a massive LED wall.

Scion Interactive Music Experience

Scion Interactive Music Experience

Created an interactive digital music experience where attendees would engage with the surface table by using collectable cards. Users were able to mix music by placing up to 8 cards on the glass. On the other side of the cards, users could learn about the many features of the new Scion vehicle on display. Final mixed music tracks could then be uploaded to their personal social media accounts and mobile music apps.

Pepsi Fan Experience@Levi's Stadium

Pepsi Fan Experience@Levi's Stadium

A digital and physical experience at the new stadium where fans are encouraged to share their passion for Pepsi and the 49ers via Instagram. The experience has several fan engagements including 12 Pack of Fans seats where fans are awarded premium seating for sharing their experience on instagram. Fans can take their AR photo with their favorite player and post it to the large Instagram wall. A giant Pepsi cap jumbo tron is used to feature fans.

Chobani's 100 Days to the Olympics

Chobani's 100 Days to the Olympics

Created a pop up experience for Chobani as part of their Olympics sponsorship in London. Kicking off at the 100 Days to the Olympics in Time Square, activating at many of the US qualifying meets and crescendoing with a two week brand experience on sight at the Team USA House in London.

Mini Rooftop @ NY Fashion Week

Mini Rooftop @ NY Fashion Week

With a goal of connecting with NYC fashionistas and hipsters, created a rooftop experience for MINI in SoHo during Fashion Week. Open to the public during the day, we offered up the space to the community for yoga classes, poetry readings, fashion shows and children's crafting classes. At night, many of the world's top fashion publications utilized the space for their Fashion Week party.

VW Golf Press Event NYC

VW Golf Press Event NYC

To re-introduce the VW Golf, we wanted to "re-invent" the auto show press reveal. With the use of projection mapping we did just that. Creating all custom content to elevate the Golf's historic and cultural significance, we brought attendees through all of the models over the decades with a first of it's kind, cinematic reveal.

Motorola @ CES

Motorola @ CES

How do you cut thru the noise and clutter at CES? By creating a 360 degree cinematic experience for Motorola where attendees physically passed through to gain access to the many innovative technology showcases. The Motorola experience was voted as the most innovated experience at CES for its mix of technology and tactile materials to create a one of a kind experience for Motorola.

Fiat Gallery Soho NYC

Fiat Gallery Soho NYC

To celebrate Fiat's re-entry into the US market, created a pop up "gallery" experience in SoHo during the NYC auto show. The experience was opened to the public as well was used to host press events and dealer meetings through out the two weeks.

DewTour Road Show

DewTour Road Show

Continuing on with Mountain Dew's tradition of being the drink of a generation of extreme sport fanatics, created the Dew Underground experience where fans could meet all of their favorite X Games athletes, listen to bands, buy gear and of course, pick up a can of Dew.

EA @ E3

EA @ E3

E3, like CES, continues to become more and more of a challenge to "gain the attention of attendees". So what we created was an extreme take over approach where any of the many title brands of EA could create a dramatic experience at any given moment by taking over every monitor and screen in the 150 x 200 foot space. This extreme take over stunt stopped attendees in their tracks.

© 2018 by John TRINANES

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