JOHN TRINANES I CREATIVE DIRECTION
my work
I've had the privilege of building and leading some of the most talented creative teams in the industry, and it's something I'm incredibly proud of. The work shared here is not mine alone, but the result of extraordinary collaboration across disciplines, with people I've had the honor of inspiring, learning from, and creating alongside.
Sega Atlus Activation at Anime Expo
Building a World Fans Could Walk Into
At Anime Expo, showing up isn't enough. You have to earn attention in a sea of fandom, spectacle, and sensory overload.
That was the opportunity with SEGA and ATLUS.
Rather than create another booth filled with demos and displays, I pushed our team to think bigger. What if we built a world fans could actually step inside? Not just a showcase of games, but a place with its own energy, personality, and point of view.
That thinking became Neo SEGA City — a Neo-Tokyo-inspired cultural district that brought SEGA and ATLUS together inside one connected, walkable experience.
Across 4,000 square feet, we designed five distinct yet interconnected environments that turned retail, gameplay, entertainment, and social sharing into one continuous fan journey. Inspired by real Japanese urban culture, each space invited discovery, participation, and deeper fandom rather than passive browsing.
Over four days and in the middle of more than 422,000 fan visits at Anime Expo 2026, Neo SEGA City gave SEGA and ATLUS something bigger than a booth.
It gave them a destination.
And just as importantly, it created a scalable live-experience framework designed to evolve with the brand well beyond a single event.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Bell Nexus Reveal at CES
Bringing the Future of Flight Down to Earth
How do you introduce a revolutionary flying taxi when the world hasn't quite figured out what the future of urban mobility looks like?
That was our challenge with Bell at CES. The technology was extraordinary, but simply showcasing an aircraft wasn't going to tell the bigger story. We needed people to understand how it could fundamentally change the way we live, work, and move through our cities.
I challenged our multidisciplinary creative team to think beyond the aircraft itself and imagine the world it would make possible. The real opportunity wasn't just showing people the future of flight. It was helping them see themselves in it.
Together, we brought that vision to life through an immersive Smart City experience, combining a full-scale Bell Nexus aircraft with hyperrealistic digital environments and a miniature aircraft taking flight across two futuristic city districts.
The result was a powerful demonstration of Bell's vision for urban mobility, generating global media attention and more than 1.2 million social media impressions.
Because sometimes the best way to introduce the future is to make people feel like they're already living in it.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Formula E Boss Emotions Club
Electrifying the VIP Experience
Formula E was redefining motorsport, bringing the thrill of electric racing to some of the world's most iconic cities. But beyond the speed, technology, and sustainability was an opportunity to rethink what a world-class VIP experience could be.
Partnering with Hugo Boss, our challenge was to create something that matched the adrenaline of the race with the sophistication and exclusivity of a luxury brand.
I worked with our multidisciplinary team to explore the intersection of sport, fashion, and entertainment. We recognized that luxury wasn't simply about offering more. It was about creating access, connection, and moments guests couldn't experience anywhere else.
That thinking became the foundation for the BOSS Emotion Club, a premium hospitality experience that brought the energy of Formula E together with the style and sophistication of Hugo Boss.
From London to Miami, we guided the experience from creative vision through flawless execution, combining elevated dining, entertainment, and exclusive on- and off-track access into an unforgettable race-day experience for VIP guests and celebrities alike.
Because when you're surrounded by that much excitement, the experience shouldn't just give you the best seat in the house. It should become part of the spectacle.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
JP Morgan Acquired Live
Turning Business Stories into Rock-Star Experiences
Some of the best creative opportunities come from asking a simple question: What if we looked at this completely differently?
Acquired was already one of the world's most influential tech podcasts, with a fiercely loyal following. J.P. Morgan Payments had an equally powerful story to tell: behind every great company and breakthrough innovation, payments help make it possible.
Our challenge was to bring these two worlds together in a way people could actually feel.
Working alongside an incredibly talented multidisciplinary team, we pushed beyond the predictable corporate event. We recognized something important: Acquired's listeners weren't just an audience. They were fans. And the stories they loved deserved a stage as big as the ideas behind them.
That insight sparked a bigger creative ambition: What if a business podcast could deliver the energy and excitement of a rock concert?
Together, we brought that vision to life at San Francisco's Chase Center, transforming business storytelling into must-see entertainment. The overwhelming success of year one led to an even more iconic second chapter at New York City's legendary Radio City Music Hall.
Two extraordinary venues. One powerful brand connection. And proof of what happens when you empower a great team to challenge the expected.
Because the best brand experiences don't feel like marketing. They feel like something you wouldn't want to miss.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.
Project Name
This is your Project description. Click on "Edit Text" or double click on the text box to start.